OUAI Dry Texture Wheat Protein-Infused Texturizing Foam Creates Instant Undone Texture and Hold
I love that I can walk around nowadays with messy hair that looks like I just woke up, but have it be, like, a legit hairstyle (Dear Beauty Goddesses, please don’t let this trend go away!). Texturizing sprays (or naps on the couch) are the typical way to get this lived-in look, where you’ve got clumps of hair sticking together and tussled waves like you just emerged from a wind tunnel, and there are lots of good ones out there, but now there’s a new way to get the same look by going down a different path, and it’s from OUAI (you’ve probably seen them all over the ‘gram).
Dry Texture Foam is $28 for a decently-sized 5.8-oz. bottle, and it’s for curly, wavy and straight hair types. You shoot a little foam into your palm, then work it through your hair while it’s dry, starting at the tips and working your way up the shaft.
It does everything a texturizing spray does — you know, roughing up the hair, upping volume, keeping the curl pattern — but in some ways, it does them so much better. I really like the “piece-y” effect I get from this foam.